In Lazzaro’s model, ‘People fun’, based on mechanics like cooperation, communication and competition, is one of the most important emotional sources of experience value. Based on this view, Lazzaro believes the combination of social emotions with traditional skill-based game emotions offers tremendous potential for game makers and creators of social experiences, and predicted the emergence of hybrid experiences that combine these two sources of emotion several years ago.
In Lazzaro’s view, feelings are the motivation and reward (the source of ‘value’, in business terms) for playing a game. Lazzaro believes people play games specifically to experience the different feelings
games can create; “the opportunity for challenge and mastery, the sense of accomplishment, the feeling of total immersion, a ticket to relaxation, or simply the opportunity to spend time with friends.”